Fail to prepare. Prepare to fail. What they told you in school is correct, and is especially important in video production.
The most important thing to do before going out and filming is the planning. The more detail you put into your planning pre-production, the more time you save on the shoot which means that you get more film for your budget.
It’s important to think about good locations to film at. It’s important to find out whether they suit the style of your corporate or social media video, if they add something to the narrative and whether they’re suitable to film at. Especially for interviews, it’s important to find nice looking locations that are quiet with no echoes.
Planning how long everything will take is imperative, making sure you set realistic times for the setup of equipment and also the time it takes to travel to different locations. This ensures that you know precisely how long it will take to complete filming, avoiding additional re-shoots which eat into your time and budget.
We have a great track record of completing things on time and on budget as a result of excellent planning in pre-production. In other words, you will spend less time and money on shooting your film.