Lots of successful brands have been built around the simple use of colour – think of B&Q (orange) or Tesco (blue, red and white). What will you choose for your brand?
The great thing is that if you do choose to use a corporate colour, stick to it, it makes life easier. Why? It’s one less decision to make. You don’t have to spend ages thinking about what colour to use each time you draft a letterhead or flyer, because the decision is already made.